Many marketers and Instagram handle owners struggle with growing their Instagram followers and almost all of them have this question that is there a way to grow our followers using paid ads. Although there is no direct way to increase followers, there is still one ad format that you can use to grow your followers on Instagram. Below are the steps to do so:
Step 1: You should be using a Meta Business Suite Account. In case you are not using Meta Business suite (It is also called Meta Business Manager), then you can simply go to this url Meta Business Suite and login with your Facebook or Instagram account. Once done, you will see the below mentioned interface
Step 2: Once you have logged in, you need to ensure that your Instagram account is connected with Meta Business Suite. You can refer to this article on how to connect Instagram account to Meta Business Manager
Step 3: One step 2 is done, you will be able to see Instagram posts in your Meta Business Suite account. I have shared my account’s screenshot below. As you can see in the sections that I have highlighted, the first post, “Best AI Writing Tools” is from Instagram, second post “Best Sites to Find Free Email Templates” is from Facebook and likewise.
Step 4: The next step is to click on the boost post option on the Instagram post that you want to promote, which will open the below interface for that post. As you can see there are 3 options mentioned as the goal for your ad. Select “Get more profile visits” option ( I have highlighted it), then go down and under button labels select “Visit Instagram profile”.
Step 5: After selecting the goal and button label, simply scroll down and select your target audience, daily budget and start and end date for your ad. Post that click on Boost Post Now and your ad will be started.
As I had mentioned in the beginning, there is no direct way to grow Instagram followers using paid ads, however the above ad format is a way around and what it does is when your audience will see your sponsored ads, they will click on the Call to Action button which is “Visit Instagram Profile” in this case. Those who will visit your profile will explore your other content as well and if they like it then they will definitely follow you, hence your follower base will increase.
Video Tutorial
This is a tried and tested method that I have used for many of my clients. If you want you can test it with a limited budget for a week and if it works for you then you can decide to scale up the budget and continue the ads