For any successful digital marketing campaign, it is very important to identify and target the right audience. There are various ways to do so while setting up a campaign for instance you can target people by their location, gender, age, interests etc. However there is one more effective way to find relevant audience and that … Read more
Retargeting is a great option to stay in the consideration stage of those people who have engaged with your Instagram content in any form. Using custom audience in Meta ads, you can retarget even those who have liked, shared, commented etc. on your Instagram reels or posts but are not following your handle. You can … Read more
Facebook ads or now we call them Meta ads, provide a number of powerful ways to identify and target audience for any business. One such option is custom audiences in Facebook ads. In this article we will learn how to create custom audience in Facebook ads and use them across Meta technologies to get more … Read more
If you are a beginner trying to learn learn Google Analytics 4 but you don’t have access to a website and a Google Analytics property, then you must be facing difficulty in applying the theoretical concepts that you are learning in YouTube videos or courses you have enrolled for. However no need to worry as … Read more