Growth marketing has become a buzzword in the digital world, and for good reason. It combines creativity, analytics, and experimentation to drive meaningful and sustainable business growth. Whether you’re just starting or looking to enhance your marketing toolkit, finding the right learning resources is essential.
In this article, I’ve curated the 10 best resources to learn growth marketing in 2024. From comprehensive courses to insightful books and online communities, these resources will help you gain actionable knowledge and practical skills.
1. Growth Tribe – Growth Hacking Course
Growth Tribe is one of the pioneers in growth marketing education. Their Growth Hacking Course offers practical insights into areas like customer behavior, A/B testing, and experimentation frameworks. This program is designed to help marketers, entrepreneurs, and business leaders learn how to unlock growth using data and creativity
Why Choose Growth Tribe?
- Hands-on learning with real-world case studies.
- Highly interactive course format.
- Free tools and resources for beginners.
If you’re looking to take a structured, practical approach to learning growth marketing, Growth Tribe is a great place to start.
2. CXL Institute – Growth Marketing Minidegree
CXL offers a Growth Marketing Minidegree that stands out for its depth and rigor. The program includes lessons from industry experts on customer acquisition, retention strategies, and data analysis. It’s perfect for anyone looking to gain in-demand skills.
Why Choose CXL?
- Comprehensive curriculum designed for professionals.
- Certification that enhances your resume and LinkedIn profile.
- Lifetime access, allowing you to learn at your own pace
3. Reforge Growth Series
Reforge provides advanced programs for experienced marketers and startup founders. Their Growth Series focuses on strategies to scale businesses sustainably, including retention loops, network effects, and monetization strategies.
Why Choose Reforge?
- Cohort-based learning for interactive discussions.
- Exclusive access to frameworks used by top companies.
- Networking opportunities with industry peers.
4. HubSpot Academy – Free Growth Marketing Training
HubSpot Academy offers free, high-quality courses on growth marketing fundamentals. From content marketing to customer engagement strategies, HubSpot’s lessons are perfect for beginners who want to build a solid foundation.
Why Choose HubSpot?
- Free certification to showcase your skills.
- Easy-to-follow video lessons.
- Access to HubSpot’s marketing tools for practical learning.
5. GrowthHackers Community
GrowthHackers is a dynamic online community for growth enthusiasts. It features case studies, blogs, webinars, and a variety of tools designed to help marketers grow their businesses through actionable strategies.
Why Choose GrowthHackers?
- Real-world case studies and actionable insights.
- Networking opportunities with growth-focused professionals.
- Access to premium growth tools.
6. Udemy – Growth Marketing Courses
Udemy offers a range of growth marketing courses, many of which are beginner-friendly and affordable. A popular option is “Growth Hacking with Digital Marketing” by Isaac Rudansky, which covers essential growth techniques.
Why Choose Udemy?
- Affordable pricing, often with discounts.
- Lifetime access to courses.
- A variety of topics to fit different learning needs.
Find Growth Hacking Courses on Udemy
7. CXL Blog
If you’re looking for free, actionable advice on growth marketing, the CXL Blog is an excellent resource. It covers everything from conversion optimization to growth strategies in clear, concise articles.
Why Choose CXL Blog?
- Written by experts in the field.
- Regularly updated with new strategies and tools.
- Completely free to access.
8. Growth Marketing Pro Blog
Growth Marketing Pro is a blog created by growth marketers for growth marketers. It offers a wealth of tutorials, case studies, and reviews of growth tools.
Why Choose Growth Marketing Pro?
- Simple, beginner-friendly content.
- Honest reviews of tools and software.
- Free and paid resources to suit any budget
9. LinkedIn Learning – Growth Marketing Courses
LinkedIn Learning offers a wide range of growth marketing courses for professionals. With a free trial and bite-sized lessons, it’s easy to get started and stay on track.
Why Choose LinkedIn Learning?
- Flexible learning schedule.
- Certificates to showcase on your LinkedIn profile.
- Real-world applications taught by industry experts.
Start Your Free Trial on Linked Learning
10. Demand Curve Growth Program
Why It’s Great: The Demand Curve Growth Program is a comprehensive course designed to teach startups and marketers how to scale their businesses using proven growth strategies. With a mix of personalized mentorship, templates, and hands-on exercises, this program equips you with actionable techniques to acquire and retain customers efficiently.
Why Choose Demand Curve?
- Personalized Guidance: Each participant receives tailored recommendations for their business.
- Proven Playbooks: Access templates, frameworks, and strategies used by top-performing startups.
- Practical Focus: Learn by doing, with hands-on exercises that can be implemented immediately.
- Startup-Friendly: Ideal for startups looking to optimize their marketing without hiring a full growth team.
If you’re serious about scaling your startup with actionable insights and support from industry experts, the Demand Curve Growth Program is an excellent choice.
Start Learning: Enroll in the Demand Curve Growth Program