For any successful digital marketing campaign, it is very important to identify and target the right audience. There are various ways to do so while setting up a campaign for instance you can target people by their location, gender, age, interests etc. However there is one more effective way to find relevant audience and that … Read more
Retargeting is a great option to stay in the consideration stage of those people who have engaged with your Instagram content in any form. Using custom audience in Meta ads, you can retarget even those who have liked, shared, commented etc. on your Instagram reels or posts but are not following your handle. You can … Read more
Facebook ads or now we call them Meta ads, provide a number of powerful ways to identify and target audience for any business. One such option is custom audiences in Facebook ads. In this article we will learn how to create custom audience in Facebook ads and use them across Meta technologies to get more … Read more
If you are a marketer or a business owner, getting an understanding of your competitor’s ad strategy would be very useful for you. Although there are many tools in the market, in this article we are going to share a free tool by Google itself using which you can see and analyze your competitor’s ads … Read more
Since the launch of ChatGPT, there has been a flurry of AI writing tools which claim to write unique and plagiarism free content on any topic. Although these tools are very useful for generating ideas and they speed up content creation, one must understand that they should be used as a base to create original … Read more
Many marketers and Instagram handle owners struggle with growing their Instagram followers and almost all of them have this question that is there a way to grow our followers using paid ads. Although there is no direct way to increase followers, there is still one ad format that you can use to grow your followers … Read more
AI has completely revolutionized how marketers create content and there are very powerful tools available these days to aid marketers. In this article we have curated a list of 43 best AI writing tools which will help you to write amazing content in very less time, making your writing process faster and more efficient. Whether … Read more
If you are a beginner trying to learn learn Google Analytics 4 but you don’t have access to a website and a Google Analytics property, then you must be facing difficulty in applying the theoretical concepts that you are learning in YouTube videos or courses you have enrolled for. However no need to worry as … Read more
If you are planning to start email marketing for you business and looking for email templates to design your mailers, then you are at the right place as we have curated a list of best websites where you can find free email templates and use those as a reference to kick start your email marketing … Read more
CRO or conversion rate optimization is the process of improving conversions on your app or website. A conversion can be more leads, buyers, newsletter subscription or something else based on your business objective. Starting a CRO journey is a big step towards optimizing overall marketing efficiency as you can start getting more conversions with the … Read more